Evolution
The first two editions of JOSP Fest were successful in that they showed the need to redefine a new paradigm in the tourism industry and to meet the challenges of a global and rapidly evolving society that is searching for meaning, values and morals. This demand can be transmitted only through a mix of sensations, emotions and rational thinking.
SETTING. The
religious-cultural history of Rome is the ideal landscape for JOSP
Fest. The new location near the Vatican represents an opportunity to
create a real connection between the festival, its visitors and the
Holy See.
ACCESSIBILITY. The center of
Rome is easily reachable by all walks of life. The participants can
easily navigate the city and visit the most important sites. In
addition, the thousands of tourists who find themselves in Rome
during the festival will encounter proposals and projects tied to
the itineraries of the spirit.
TERRITORY. JOSP Fest becomes an
event of the City of Rome. It becomes an important annual
appointment and helps to build a new festival tradition in the city
and the surrounding territories.
DEMAND. In spite of the economic
crisis, the itineraries of the spirit that JOSP Fest celebrates and
promotes are seeing exponential growth and therefore providing the
businesses and agencies that operate in this industry with the city
center as their stage only amplifies their importance. At a time
when new instruments are needed, faith and culture can be proposed
in new ways that are captivating to diverse people.
VISIBILITY. JOSP Fest is already
considered a national and international media success, but now its
presence in the city takes the festival’s visibility up a notch. The
festival and the city become the center of attention during its
four-day period.
INTEGRATION. The festival
promotes encounters amongst the people of the world. The history of
the City of Rome can be described as a mosaic of diverse cultures
and therefore it represents the ideal location where people from the
continents of the worlds can meet and grow both professionally and
personally.
CELEBRATION. The universal
language of the arts – music, dance, theatre and film – that JOSP
Fest promotes will be celebrated in venues that have a
religious-cultural context that will only enrich the experience.
